Training Materials Now Available
What kind of training leads to a successful pitch? Should training emphasize content or style? Many of us have ideas about this, but little scientific evidence exists to support them. Dr. Scott Shane, Burton D. Morgan Foundation Research Fellow and A. Malachi Mixon III Professor of Entrepreneurial Studies at Case Western Reserve University, conducted experiments to find answers.
Dr. Shane's pedagogical materials are designed to help teachers and instructors coach their students on making more persuasive pitches.