Welcome to “Morgan Entrepreneur Spotlight,” our monthly-ish showcase where we shine a light on Northeast Ohio’s entrepreneurial superstars. Each feature explores the journeys of individuals who have participated in our programs and are harnessing their learnings to fuel impressive growth and innovation.
Erin Holston Singh is the Founder and Visionary of Options Naturopathic. As a second-stage entrepreneur seeking to scale her business, Erin has participated in several programs offered by Morgan Foundation through our partnership with the Edward Lowe Foundation. These include the Leadership Retreat and the Entrepreneur-in-Residence Retreat, both at Big Rock Valley in Cassopolis, Michigan, and the virtual Operating Systems Retreat, which focuses on the relationship between the Visionary and Integrator.
About Your Business
Please tell us a little about your business.
“Options Naturopathic is a center for wholistic healing that helps individuals and families understand the underlying causes of illness and restore health through the healing power of nature. We serve people across the lifespan, from preconception and pediatrics to chronic disease, integrative and metabolic support for people in cancer treatment, and conscious end-of-life planning. What makes our work unique is the way we integrate naturopathic medicine, advanced laboratory testing, metabolic therapies, and a deep understanding of consciousness, helping people recognize that healing involves the body, mind, emotions, and spirit.”
How have the growth programs you’ve participated in influenced your business or leadership approach? What were your key takeaways?
“These programs clarified the importance of building systems, developing a strong leadership team, and creating a business model that can scale without depending entirely on my personal time and energy. It gave me the time and space to reflect on my approach and relationship with my employees, and on how to support them through the many changes that came as my business grew quickly and, for a time, became less stable.
I learned the critical need to SLOW DOWN and launch things correctly, without the same cavalier hastiness that got me to the place where I started to grow….”
Tell us about any growth, milestones, or key wins you’ve experienced since participating in a Foundation-supported program.
“Since participating, we have continued to refine our oncology onboarding program, strengthened our internal systems, and clarified a long-term vision to make our model of healing more accessible to people around the world through writing, media, and community.
I think I finally realize that at some point, as an entrepreneur, there is a shift into accepting the responsibilities that come with being the owner of a larger business, where you are supporting other people’s livelihoods. That is a big responsibility, and I don’t take it lightly. It has been a bit terrifying, coming from an entrepreneurial family and a father who did not know how to manage a business properly.”
What has been your biggest challenge in growing your business, and how did you navigate it?
“My greatest challenge has been translating a highly personalized and intellectually rich body of work into repeatable systems that others can help deliver. I have navigated this by documenting our processes, investing in leadership development, and becoming more intentional about focusing my energy on my highest and best contribution.
It has also been challenging to learn how to work effectively with people, especially employees. To transition from doing it all myself to a system where others do the right work is crazymaking for a visionary!”
What are one to three goals you hope to achieve in the next twelve months?
“My goals over the next year are to:
• Strengthen our cash flow and operational infrastructure
• Launch a membership and educational platform to share our teachings more broadly
• Complete my book, Source Medicine"
Insights & Impact
How do you define success — for yourself or your business?
“I think the ‘success’ mark naturally moves out and away as we aim to do more as entrepreneurs, but we need to keep in mind how much we have already accomplished!
In business, our success comes through building an organization that amplifies this mission sustainably and with integrity.
Fundamentally, we are successful when we help people awaken to the intelligence within their own bodies so they can heal and live with greater freedom, meaning, and vitality.”
What motivates you to keep going when things get tough?
“Knowing that our work can reduce suffering and restore hope keeps me moving forward.
When patients truly understand and value the work we do, it is deeply meaningful to me. Witnessing people regain strength, function, and quality of life when they are given the right information, tools, and support is perhaps the most satisfying experience of my life’s work, dedicated to the power of natural medicine.
I want the whole world to be open to, understand, and use these amazing, God-given tools from nature, and to remember that we, as humans, are nature!”
Who has been an important mentor, partner, or supporter in your journey?
“My patients have been among my greatest teachers.
My husband, Sanjay Singh, is also a leader in the community and an incredible partner supporting Options Naturopathic to become best-in-class at what we do.
I have also been deeply influenced by many mentors across many disciplines: in spirituality, the lineage of masters in the Heartfulness meditation tradition; in medicine, Dr. Gérard Guéniot, my dear French mentor who had a profoundly deep understanding of the human being; in systems thinking and Gestalt, John Carter, PhD, and Veronica Carter, PhD; in entrepreneurship, Entrepreneurs’ Organization member and mentor Dan Richards, owner of Chemical Methods and founder of Test Oil, a company he successfully exited; and in integrative oncology, Dr. Nasha Winters.”
How does your business contribute to your community or industry?
“Options Naturopathic contributes to our community and the broader healthcare field by offering a truly integrated model of medicine that addresses the root causes of illness at every level of human development. We empower individuals to become active participants in their healing by helping them understand how their symptoms reflect the body’s innate intelligence and its attempt to restore balance.
Having practiced in Ohio since 1999, I am one of the state’s most experienced naturopathic physicians, and I believe we have helped establish a higher standard for what wholistic healthcare can be. We routinely work with complex, chronic conditions and combine rigorous science, the healing power of nature, and a deeper understanding of consciousness to provide care and education focused on a more personalized, preventative, and profoundly human model of medicine.
What makes our work distinctive is the way we synthesize classical naturopathic medicine, homeopathy, developmental biology, metabolic medicine, integrative oncology, nutrition, environmental medicine, and self-awareness into one coherent framework. This is not alternative or complementary medicine. We combine rigorous science with classical naturopathic knowledge and decades of clinical experience.
Our homeopathic programs are especially distinctive in that they are designed to support unresolved developmental stages, helping individuals identify where growth may have been interrupted and providing remedies and insights that facilitate maturation, resilience, and emotional integration. In this way, healing becomes more than symptom relief; it becomes a process of personal evolution.”
What advice would you offer to entrepreneurs just getting started?
“Stay close to the problem you feel called to solve.
Build steadily, listen carefully, and allow your business to evolve as an expression of your deepest values and strengths.
Start with debt and financing you are comfortable with, based on thoughtful planning, prospective revenue, and a clear intention to scale.
Trust yourself!”
Personal Reflections
What role does innovation or creativity play in your business?
“Creativity is central to everything we do. Innovation allows us to synthesize science, nature, and human experience into practical frameworks that help people understand health in a more coherent and empowering way. Creativity gives me all the ideas I have, but I have had to learn to rein it in as a classic visionary. Structure holds creativity best.”
What book, quote, or resource has most inspired you?
“There are so many…. One book that had a deep impact on my thinking over the years was Lynne McTaggart’s, The Field, in which she explores the idea of an interconnected field underlying reality. This has grown into my work where I’m now able to use the science she presents in a way that lands with my patient’s felt experience.”
I also call out Dr. Harris Coulter for his four-part history of medicine, Divided Legacy, that maps the Vitalists (our naturopathic heritage and forebearers) alongside the Rationalists (the conventional medical system) as a unified true picture of how we landed where we are today. His tomes stretch all the way back to Hippocrates and give the real story that include the Eclectics and the homeopaths and our influence on Immunology! Fascinating stuff."
What legacy or long-term impact do you hope to build through your entrepreneurial work?
“I hope to help transform medicine by reconnecting people with the healing intelligence of nature and the deeper meaning of illness. My vision is to leave behind teachings, systems, and communities that continue empowering others long after my direct involvement. I want to shift the healthcare model toward recognizing and understanding microbiome science alongside naturopathic medical philosophy.
People have no idea what is possible, and I love leading them to what is!”
Is there anything else you’d like to share?
“Entrepreneurship, like healing, is a process of continual refinement. It asks us to align our outer work with our inner calling and to trust that meaningful contributions unfold over time. I really appreciate the support we have received through the work of Burton D. Morgan Foundation and its partnership with the Edward Lowe Foundation."
Learn more about Options Naturopathic at optionsnaturopathic.com.
To learn more about Morgan Foundation sponsored programs and opportunities for second-stage ventures, contact Michal Marcus.
If you have participated in Morgan Foundation sponsored programs and are interested in being featured in the Spotlight, contact Gina Dotson.