In family enterprises, the brand is more than a logo—it reflects trust, reputation, and longterm consistency. The program focuses on how values, continuity, and family identity show up externally—shaping market perception and reinforcing confidence in the business across generations and during period of growth. Participants will understand how to intentionally leverage their family story and reputation capital as strategic assets in the marketplace without overexposure or loss of authenticity.
This program features guest speakers Meghan Lynch and Laura Brown of Six Point Strategy, who bring extensive experience guiding family businesses through growth and succession with practical, intentional brand leadership.
The Family Business Series are half-day programs taught by family business experts. The programs are held at the Tinkham Veale University Center and complimentary parking is available in the Campus Center Garage.
October 14, 2026
7:30-8:30 AM – breakfast and registration
8:30-11:30 AM – program