Scott Shane Presents Research Findings from PITCH U
What kind of training leads to a successful pitch? Should training emphasize content or style? Many of us have ideas about this, but little scientific evidence exists to support them. Dr. Scott Shane, Burton D. Morgan Foundation 2015-2017 Research Fellow and A. Malachi Mixon III Professor of Entrepreneurial Studies at Case Western Reserve University, offered some answers to these questions and many others at a presentation at the JumpStart offices on January 20.
As a Fellow of the Foundation’s recently formed research institute, the Entrepreneur Education Experiment, Dr. Shane and his interns conducted PITCH U, an experiment to identify the best training to enhance performance at pitching new venture ideas to early stage investors.
The event was attended by approximately 60 participants in Northeast Ohio’s entrepreneurial ecosystem, including entrepreneurs, investors, and educators, who were eager to hear Dr. Shane’s initial findings. While Dr. Shane is still slicing and dicing the massive amount of data gleaned from his study, his initial findings reveal that people can be taught to pitch investors more successfully, that how they are taught matters, and that training should be fit to the type of trainee (i.e. female, grad student, STEM student.) Also, the success of the pitch IS impacted by pitch order.
Dr. Shane will reprise his presentation at Hudson Library & Historical Society on March 2. Click HERE for more information or to register. To view slides from Shane’s presentation, click HERE.